How to shop local for the holidays
The holiday season is the busiest time of year for many independent shops, and the easiest time for you to make a difference.
A simple plan
- List everyone you are buying for and a rough budget for each.
- Mark which gifts could come from a local shop, maker or restaurant.
- Visit early, before the busiest weeks, when stock and staff time are best.
- Fill gaps with gift cards or experiences from local businesses.
Small Business Saturday
Small Business Saturday falls on the Saturday after Thanksgiving. In 2026 that is Saturday, November 28. Many local shops plan events, offers or extended hours for the day. Check your favorites' pages for plans.
Local gift ideas
| Type | Ideas |
|---|---|
| Food | Bakery boxes, local coffee or tea, a voucher for a family-run restaurant |
| Experiences | A class at a local studio, tickets to a local show, a massage or haircut |
| Made nearby | Crafts from markets, local art prints, handmade goods |
| Practical | A gift card to a hardware store, bookstore or bike shop |
Holiday markets
Many towns hold holiday markets where local makers sell directly. Your city's community calendar or local news usually lists dates.
Shipping gifts far away
Many local shops ship or can recommend a local option near the recipient. Ask early, since holiday shipping cutoffs come sooner than people expect.
A holiday shopping timeline
| When | Do this |
|---|---|
| Early November | Make your list and note which gifts can come from local shops |
| Small Business Saturday | Visit favorite shops for events and new stock |
| Early December | Order anything that needs making, engraving or shipping |
| Mid December | Pick up gift cards and experiences for last-minute gifts |
Wrap and give local too
Many independent shops offer gift wrapping, cards made by local artists and gift baskets that combine several local businesses. Ask at the counter.